Are you an artist or creator wanting to market yourself successfully online? Then you will need to start getting traffic to your art blog as soon as possible.
If you need help building a simple WordPress Website, you can read my previous article here.
Once you have created some website content, the basic Pages, Blogs, Images and attached your Social Media links, it’s time to encourage visitors to your site. ‘Traffic’, in case you were wondering is just another word for visitors. I used to be very confused by all the jargon out there when I first got going online. And in order to build a list of potential fans and customers you’ll need to let people know what you have to offer.
After all it’s no good pouring all your love, energy and talent into writing fantastic articles, and posting great gallery pages, if nobody will see them. At this stage my site is still relatively new, so this is exactly what I am doing to start getting traffic to my art blog.
For starters there are three ways you can get traffic:
1. You can make it yourself.
2. You can leverage of others.
3. You can buy it.
For this article we will look at the first one – how you can generate your own traffic, as this is where we all need to start. The second two strategies you can build in as you start to grow.
Here Are The 5 Simple Steps You Need To Start Getting Traffic To Your Art Blog:
Firstly you will need to set up your tracking system, so you can see exactly how many visitors you are getting. So head over to Google Analytics (you may need to set up an account here, if you haven’t already got one), and add your Blog in there. This is pretty easy to do, just follow their simple steps.
You will end up with a tracking code ID. Copy this and head back to your website site Dashboard. There you can add the WordPress Plug-in for Google Analytics, called ‘Google Analytics Dashboard for WP’, and insert the code.
Follow the simply instructions for setting this up inside the Plug-in. Then you can see real time stats right there on your website dashboard – try not to get too obsessed! Of course if you really want to delve into more detail, then check over at your Google Analytics to see where people are coming from, demographics and much more.
2. SEO (Search Engine Optimisation)
Next you will need to make sure your all you content contains your main keywords (what people use to search for sites likes yours) and that you have used the WordPress Plug-in: ‘SEO by Yoast’ to optimise your posts and pages as best as you can. I love this plug-in as it uses a ‘Traffic Light’ system telling you exactly what you need to do with your post or page to get the very best results.
If you are serious about making a living from your Art Blog, finding your niche market, understanding your ideal reader or follower and knowing your keywords is absolutely vital.
Want to know more about keywords and how SEO can help you to start getting traffic to your art blog? Then look out for further blogs coming your way all about this.
Did you know your images are ‘searchable’? So when you up-load each picture to your site, you want to fill out the following: Image Title, Image Description and the Alternative Text areas.
Then consider Pinterest. So make sure you also create a ‘pinable’ version of your image by making it the optimal size 736 x 1102 pixles.So many artists, creators and bloggers are getting over 50% of their traffic from Pinterest… Click To Tweet
Install the ‘PinIt’ button on your site so that people can pin your images to your Pinterest boards. I always also pin each Blog post image to multiple boards. By pinning daily you will start to see your website visitor numbers increase with time and effort.
Now you want to start getting ‘Backlinks’ to your site. So what exactly does this mean? Well a vital part of this SEO and Traffic is to have links from well-known and recognised sites back to yours. This way Google recognises your site as a place of quality content (so long as that’s what you have of course).
This means you want to put a plan together of where, when and how you will naturally get your site listed on authority sites.
One of the first and easy things to do is to Guest Post for someone in your creative area. When they publish this post on their site, you include a link and so all of that person’s followers have the opportunity to come over and look at your site. Bingo.
There are lots of ways to do this, and I can’t stress the importance of doing these strategies on an on-going basis.
If this is an area that interests you, or you’d like to delve a bit deeper, then I recommend reading this article (which include a link to a Free SEO E-Book).
5. Social Media
Lastly for now, post your content as often as you can across all your Social Media. Work to getting good engagement. Think about the time of day when your ideal reader is about and aim to post then. Or use an online scheduling tool like Hootsuite or Buffer. You want to make sure you are posting out a mixture of your own content as well as sharing other peoples. See more about Social Media help here.
Also consider if you can make a short video about the topic and set yourself up on YouTube with a channel people can follow. YouTube is one of the very best free traffic sources out there. So when you optimise your videos as well then you can really start to gain some traction.
I hope that’s got your excited about how to Start Getting Traffic To Your Art Blog. Of course this is just the start and there is much more to come, so sign up below to make sure you never miss a post!